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Meta Ads Crypto Playbook

Brazil • Nigeria • Philippines — Targeting gamblers & crypto users (USDT) · Updated Aug 30, 2025
🏆 Recommended split: 50% BR · 30% NG · 20% PH

Sell items with Crypto — Fast, Safe, USDT-friendly

Use this ready-to-run strategy for Brazil 🇧🇷, Nigeria 🇳🇬, and Philippines 🇵🇭. It includes locations, demographics, interests, and ad angles optimized for Meta (Facebook/Instagram) approvals.

🎯 Objective
Sales / Conversions
📱 Placements
FB & IG — Feeds · Stories
💳 Payments
USDT · BTC · Crypto Wallets
Budget
Brazil 50%
Nigeria 30%
Philippines 20%

Targeting States

São Paulo (SP) Rio de Janeiro (RJ) Minas Gerais (MG) Bahia (BA)

Demographics

  • Age: 21–45
  • Gender: Male 70–80% (include Female for bingo/lottery)

Ad Angle

Lifestyle → “Shop with crypto, fast checkout like your sports bets”.

Sports Betting Interests

Sports betting, Football betting, Bet365, Betano, Sportsbook

Football Clubs

Flamengo, Corinthians, Palmeiras, São Paulo FC

Crypto Interests

Tether (USDT), Binance, Crypto wallet, Bitcoin

Country Snapshot

Brazil → Country in South America 🇧🇷

Notes

  • Focus on football & sports betting interests.
  • Creative should show shopping with crypto, not betting.
  • Use BR Portuguese in ad copy for better CTR.

Campaign Checklist

  • Objective: Sales / Conversions
  • Placements: Facebook & Instagram — Feeds · Stories
  • Audience: Gamblers & crypto users in selected states/cities
  • Creative: Show shopping with crypto, avoid direct gambling promises
  • Payments: Enable USDT + BTC + local wallets where possible

Build Your Plan

Add interest clusters to your plan as you browse each country. Copy the final plan to your clipboard.

Your Audience Plan
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